Niels, thanks for your excellent analysis. One additional thing I noticed which was too late to include in my article is the fact that, even though TikTok view numbers went up real fast, they then froze up and stayed where they were as though viewers quit watching them. Perhaps that’s the case. That means you cannot rest on your “laurels” on TikTok. You have to keep posting stuff daily like a hamster spinning on a marketing wheel. TikTok projects but also destroys content a lot faster than YouTube, for sure.