Member-only storyHow To Use Double Meanings To Write Great HeadlinesAvoid tautologies, missing hyphens, incomplete phrases, and passive voiceUgur Akinci·FollowPublished inBetter Marketing·7 min read·May 7, 2021--4SharePhoto by harun asrori on UnsplashTechniques for Using Double HeadlinesTechnique 1. Use a noun that is also a verb