How To Use Double Meanings To Write Great Headlines

Avoid tautologies, missing hyphens, incomplete phrases, and passive voice

Ugur Akinci
Better Marketing
Published in
7 min readMay 7, 2021

--

two flamingos
Photo by harun asrori on Unsplash

Techniques for Using Double Headlines

Technique 1. Use a noun that is also a verb

--

--

Award-winning Fortune 100 writer. Father. Husband. Brother. Friend. Still learning.