Chris, thanks. You are probably correct because people reading a piece more than once did not sound normal to me either :-) but I didn’t know how else to interpret the reading numbers surpassing the number of subscribers. This means that Substack is sending “organic search” readers which is even better news since there are no tags or keywords to post with a Substack article. Despite that, there seems to be some organic SEO thing going on behind the scenes. Another plus for Substack even though finding new subscribers continue to be the main challenge with a Substack blog.