1) Highlight the environmental benefits of the product One of the most effective green marketing techniques is to highlight the environmental benefits of your eco-friendly products. Today’s consumers are increasingly conscious of their impact on the environment, and they are actively seeking products that are sustainable and environmentally friendly. …

The Importance of Authenticity in Green Marketing — Green marketing is a powerful tool for businesses looking to promote their environmentally-friendly products or practices. However, in recent years, many companies have been accused of “greenwashing,” or making false or misleading environmental claims in their marketing efforts. …

An introduction to Sustainable Marketing — Defining Green Marketing and its Importance Green marketing refers to the practice of promoting environmentally friendly products or services. Green marketing strategy involves creating and promoting products and services that are beneficial to the environment, as well as communicating the environmental benefits of these products to consumers. The importance of green marketing lies in the fact…

Proper maintenance is essential — In the days of old, a man’s worth was determined by his ability to grow an impressive mustache. A full and lush ‘stache would be seen as a sign of power and strength, able to command respect from all who laid eyes upon it. In today’s world however, one must…

Selling something is actually an exercise in discovering who we really are — One of my favorite quotes is the opening line of Charles Dickens’ Tale of Two Cities: “It was the best of times, it was the worst of times.” Worst of Times We are living in a time of information galore. Web pages are bursting with suggestions to make money and be happy. Every…

Produce multiple videos a day easily with zero technical skills and no downloads — I think at long last I found my perfect and super-easy video creation tool. In the past I used Camtasia and InVideo. I still use Camtasia for complicated video projects that require extensive editing. I used InVideo for over a year for my YT channel. It was not bad really…

The answer you get depends on who the SPEAKER and LISTENER are… — AI writing tools like ChatGPT, Rytr, and AI Writer can create miracles but they can also lead you astray. It all depends on the “persona” you are selecting for your AI tool. Remember: an AI platform has INFINITE personas, personality profiles, or IDs. Two Persona Types We can place them into two broad…

A step-by-step case study of creating a Word macro without knowing what a “macro” is or any VBA programming — I’m fascinated by AI tools like ChatGPT, Rytr, and AI Writer like anybody else. I’m not only excited by their performance to create text ranging from computer code to children’s stories but also what they mean for our society, for education, and especially for the new kind of humans they…

Memorizing the “correct answer” is fast becoming passe — I remember the first time an attorney couple started to use the Internet to sell an ebook for those who wanted to migrate to USA. It was 1993 or something like that. I forgot the exact date. But I remember the howl and outrage of ARPANET puritans who insisted the…