Going viral is not all luck. Research and in-advance prep also help — We all want to be read by the millions. But what do the millions want to read? They want to read what makes them ► rich ► healthy ► happy ► amazed, and ► informed. Anniversaries to Inform Let’s take the last condition. One way to keep your readers informed is to write…

When something is too good to be true… — In my cautionary article Reasons Why I’m Scared of Cryptocurrency I warned against the unbounded optimism pumped up daily by social media “influencers” as well as celebrities like Matt Damon (accused of “crypto shilling”), Reese Witherspoon, Aaron Rodgers, Tom Brady, and Gwyneth Paltrow. “All bubbles burst, sooner or later” I…

By observing the 6 cardinal rules of online publishing — I cannot advise Deepak Chopra on meditation, mental health, or spiritual development. I benefited a lot in the past from his books, videos, and articles. He is a towering giant in his field. God bless him. But I’m sure I can advise him about how to publish better written and…

Reading a Book is Like Eating a Fruit — There is an apocryphal story attributed to Mark Twain. When a man complains to Twain that he couldn’t remember anything from the books he read, the Wit of the Ages asks the man to eat a fruit first. After he eats the fruit, Twain asks the man: “Have you grown…

A must tool for your content marketing campaigns — Perhaps you are already writing a few headlines before you post your marketing content. Some writing gurus recommend you write at least ten headlines before deciding on one. But what if I told you that you can now write 700 (Seven Hundred) headlines with a single lazy click!? Yes, it’s…

There is no one-click solution to educating yourself — We live in a world of quick one-click solutions. The Internet is set to remove the need to memorize anything. Back in the 80s, I remember carrying a stack of printed maps in my car when driving from one city or state to another. Now all I need is to…

A three-legged approach that makes sense to me — How can we think about and make sense of philosophy? Even a better question: WHY should we learn and think about philosophy? I’m not a professional philosopher. I’m not trained as one and I do not earn my living as one. However, I still feel that thinking about the matters…

3 difficulties of my “bucket list” project —

The amazing result of a test of 5 identical videos — I did not have good results with YouTube even though I’ve been trying to reach 4,000 hrs of watch time for years now. I publish tech communication tutorials on YouTube about writing documents and plain writing — not perhaps the sexiest topic under the sun. Even though I acquired over…